Why Americans are OBSESSED with Starbucks

For millions of people, their daily stop at Starbucks is a routine they don't even question, and that's not an accident. They've become the biggest coffee chain in the world through incredibly clever marketing, devious design, and an uncanny ability to make people spend their money. This is how Starbucks brainwashed a generation.

A huge thank you to Ground News for sponsoring today's video. Now, if you've been a loyal subscriber here on the channel for a while, you might know that we made a video about Starbucks and how they revolutionized the coffee industry. Well, this is sort of part two of that original one. In that video, we talked about how they spearheaded the whole fair trade idea and then completely abandoned it, how they pioneered the coffee shop as a third place to hang out, and how they made specialty coffee a mainstream phenomenon for Americans anyway.