If I started a YouTube channel in 2024, I’d do this!

Mastering the Art of Content Creation and Channel Optimization

So, if I were going to start a YouTube channel in 2024, this is the exact seven-step system that I would follow. Our students have actually been using the system for years now to get their first 100, a thousand, or even 100,000 subscribers on YouTube. But I have a disclaimer for you: this system isn’t some magic pill. You actually have to upload videos. You’re going to have to punch fear in the face, press record, and commit at least a few hours a week to your YouTube channel. If you follow this system, you might be surprised by how quickly your YouTube channel grows and also by how quickly you’re able to start generating money from your YouTube channel. So stick with me because I’m going to break down this entire system for the first time ever on YouTube like this.

Let’s jump into number one, which is reverse engineering. Before you start really posting videos, you want to answer a few questions. Who is your YouTube channel actually for? The mistake a lot of people make is that if you try to reach everybody, you’ll end up reaching nobody. And then, what problem does my YouTube channel solve? Who’s my channel for? People who want to get into fishing. What problem does it solve? People that want to know fishing poles, lures, and things like that. Okay, I’m going to make a video, and I’m going to review the top five lures for catching bass fish. Therefore, before you even start, you’re making a plan. You may have heard that if you fail to plan, you plan to fail. And so reverse engineering is the first R.

Number two: research. We’re going to start crafting our title. This could include keyword research. What are the terms people are searching for? There’s also the ability to look into how much search volume there is, like how many people are actually interested in this topic, using some keyword research tools. I like to use vidIQ. You can also go to the YouTube search bar and type best fishing, and it’ll start finishing your sentence for you. The best fishing boats have the best fishing poles. Another way that you research is that you’re going to research your competitors. I’m going to go see what other videos are out there on this topic; how long are they? What do their thumbnails look like? What is the content inside the video? What can I learn from these videos? Again, our time spent in research and reverse engineering is our time spent winning the battle before the battle even starts. So when we actually record the video, we’re doing it with more intentionality, with more insight, with more knowledge, and with more strategy. And this will change everything.

Let’s get to number three: record. You want to record your video with strategy. The planning you’ve done here is going to help you record a strong video that holds the viewer’s attention and is ultimately pleasing to watch. You want to be brief, be bright, be fun, and be done. Turn the video off, and now you have the video ready to edit and ultimately upload, which brings us to number four: release. I’m making sure my title’s good and my thumbnail is good. I’m filling out that description line by line, uploading tags, adding your video to a playlist, and then eventually making your video public. Now, here’s the mistake people make:. One of the things I’ve noticed is that people get lazy right about here. You already might be like, “Dear God, Sean, we’ve gone through so much. You know, we’ve done a lot up until this point.” Do not cut corners here. You want to make sure that your video is findable, meaning it’s discoverable, and that your video is optimized properly. So that’s number four, and that is release, which brings us to number five: rocket and rank. So this is your opportunity. Now, your video is public. Congratulations. You’ve released your video to the world. It’s out there now, and it’s sitting on YouTube. And now, your goal is to, of course, get your video views. The best way for your video to grow on YouTube is to actually trigger the YouTube algorithm itself, meaning this. If you have done the first four steps properly, then, in a way, number five should take care of itself. However, you can share your video on the community tab an hour, two, or three hours after the video comes out to maybe get a few more views. Now, there are off-platform opportunities here as well. My friend Neil Patel is able to rank his videos because he’s built a big email list. And when he releases a new YouTube video, he sends an email. And YouTube loves the fact that he sends all these people over to YouTube that weren’t on YouTube. Then, boom, your video ranks. And here’s the dream:. Do you want to create a video today that gets views a month from now, a year from now, and even beyond?

So, number six now, review. A review is all about analytics. Now, disclaimer: your first video is going to probably be terrible. Your first videos are your worst videos. I know mine were. Spending too much time reviewing them is kind of discouraging. It’s not even super helpful. But eventually, this is a key step because what gets measured gets improved. We look at the video, and we say, “Okay, what do we learn from it? Did the video take off?” And what your analytics will tell you is that one out of ten is good, or ten out of ten is the worst out of your last ten videos. And you can look at these different metrics. And then, not only that, remember that the 7R system is about your entire channel as well. So it works for both. Like, this is a routine. This is a system that you work over and over consistently. And then the key is that you say, “How can I improve and get better next time?”

Number seven, repeat. We take the information we learned from studying our video, and we say, “How can we begin again more intelligently? What are the winners? What are the videos out of the last ten videos I’ve posted? Which one or two videos did the best?” Success leaves clues. Make part two, right? So if you’ve got ten, twenty videos, there’s maybe a couple videos where you should follow up. And that’s going to influence the videos that I make next.

Now, the eighth R, which is repurpose,. So one of our favorite things to do right now at TH Media is to encourage people to do video podcasts. We have a video podcast. Typically, those episodes are about twenty minutes long. So if it’s a thirty-minute episode, there may be seven minutes that are worth uploading as a clip. You’re starting to work smarter, not just harder, and you’re getting more uploads because not everyone’s going to watch thirty minutes, an hour, or a two-hour podcast. You don’t even have to record it. It’s already recorded. You just trim it out, re-release it, rocket that, and you might be able to get multiple clips out of your longer-form YouTube video. There is an opportunity to, of course, upload vertical videos and clips of your videos on Instagram reels, Facebook reels, TikTok, LinkedIn, horizontal clips across those platforms, and vertical clips across those platforms. And so YouTube is at the top of the pyramid, where you upload quality content. But as your brand evolves, as you grow your creator business, and as you strengthen your content creation muscles, repurposing becomes a critical part of this system. And so that’s the 7R system. If I’m starting a YouTube channel from scratch, I’m starting slow; I’m punching fear in the face and perfectionism in the face. I’m pressing record. I’m not getting overwhelmed with all of this, but you do need a system; you need structure, and I’m going to follow this system step by step, and I’m going to master each of these Rs as I continue to upload videos.

If you specifically want to figure out the shortest path to how I can make significant money on YouTube, even if I have a small channel, then I highly recommend checking out freethinkclass.com. My name is Sean Cannell, which rhymes with the YouTube channel. Hit like, and I will see you in the next video. Peace.

Ark09 is Best of everything… (buymeacoffee.com)