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Launching a Product in a Day: A Journey from Idea to Success

Author

Ark
January 02, 2025

watch me make & sell a new product in 5 hours

small business diaries

Tammy’s Daylong ChallengeTammy, a small business owner and artist, set out to do the unthinkable: design, market, and launch a brand-new product within just 5 hours. Her goal? To demonstrate how anyone with limited time can start selling art online, even as a side hustle.

Tammy’s journey was fueled by her use of print-on-demand services, specifically Printify. These services enable artists to create products like mugs, apparel, or home decor without holding inventory or handling shipping. Tammy’s experience with Printify proved it to be a game-changer for artists looking to start a business with minimal time investment.

Choosing the Perfect ProductTammy decided to create an enamel camping mug, inspired by her love for a mug she uses daily. Enamel mugs are lightweight, durable, and perfect for outdoor enthusiasts, making them an ideal choice for her audience.

She used her existing character design, “Coffee Bara,” a cheerful capybara holding a cup of coffee, and incorporated a cozy camping theme to align with the enamel mug’s outdoor appeal. Tammy spent hours refining her illustration, ensuring it would resonate with her customers.

The Technical Side Made EasyIntegrating Printify with Shopify was seamless. Tammy simply uploaded her design, selected a mockup, and published her product on her store. Printify handled the rest—manufacturing and shipping—allowing Tammy to focus on what she does best: creating and connecting with her audience.

Marketing Magic in ActionTammy knew that marketing her product would be the key to success. She used her Instagram account to post a story and a photo showcasing her new “Camper Coffee Bara” mug. The response was overwhelming—her first sale came within minutes!

Success in Just Three DaysThree days post-launch, Tammy had sold 34 mugs, generating around $400 in profit. This success highlighted the potential of print-on-demand services for artists who want to scale their businesses or start side hustles without heavy upfront investment.

Takeaways from Tammy’s Experiment

  1. Efficiency is Key: By utilizing tools like Printify, Tammy streamlined her process, saving time and effort.

  2. Focus on What Matters: spending time on product design and marketing proved to be a winning strategy.

  3. Test Small, Scale Big: This experiment validated the demand for her product, giving her confidence to expand further.

Ready to Start Your Journey?If you’re an artist looking to explore a new business model or someone curious about starting a side hustle, Tammy’s experience with print-on-demand services like Printify shows that it’s possible to create something impactful in just one day.

Check out Tammy’s product: Camper Coffee Bara Enamel MugStart your own journey with Printify and see how effortless launching your product can be!

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Affiliate Disclaimer:This article may contain affiliate links, which means I may earn a small commission at no additional cost to you if you click through and make a purchase. As an affiliate, I only recommend products and services that I genuinely believe will add value to your holiday season. Your support helps me continue to create helpful content—thank you!